I’ve been working at Smokey Row since August of 2022. This job got me out of my parents house and helped me move to Des Moines. I worked here before I started working at Homemakers, then I worked a few days a week. Then returned back full time in March 2024.
At Smokey Row I am a Communications Manager. My role includes some marketing, graphic design and data analyst.
For the marketing aspect I communicated with advertisers, such as CityView. I also started a new instagram account for the Des Moines store.
For Graphic Design I made a few flyers for the stores. This included the Christmas drink flyer and holiday hour flyers.
As I mentioned above I got to start an instagram for the Des Moines store. This was a lot of fun and it’s a fun creative outlet for me.
When posting I wanted to promote our products and drinks. I also wanted to push to our key demographic: ages 16 – 40.
We had a few key products that we wanted to push: Fall drinks & beans, and Christmas drinks & beans.
This post that I shared is one that I’m most proud of, it has gotten a lot of views and shares. It taught me that I can put a lot of time and effort into something but that doesn’t mean it will bet lots of views and likes. This one that I made took me maybe 10 minutes. I had a co-worker write an ‘S’ for me and that was it.
Karla Anne Design 